Muslim Aid Launches Ramadan Campaign To "Reach More, Do More"

On Tuesday, July 12th, British charity Muslim Aid launched its national Ramadan Charity campaign with the support of Asda superstores across London, Birmingham and Manchester.

The ‘Reach More, Do More’ campaign, launched at Asda’s Hounslow store in London, raised funds for projects that aim to provide food security and long-term sustainable solutions to disadvantaged communities across the world. 

As part of the campaign, Muslim Aid will be distributing 10,000 Iftar food packs, which have been donated by Asda, to Mosques near some of their larger stores. Iftar is the first meal for Muslims after breaking their fast. The Iftar packs are a way to remind people of the Iftar packs Muslim Aid aims to distribute to the fasting poor across the world during Ramadan.

Welcoming the campaign, Dr Muhammad Abdul Bari, a member of the Executive Committee of the Board of Trustees of Muslim Aid said: 
“The Holy month of Ramadan is a blessing for the whole of mankind. In this month, Muslims abstain from food and water and experience what it is like being hungry and poor. Ramadan reminds people to think about poverty and hardship and reflect on how we in Britain can share our happiness with those who are less fortunate than us elsewhere. It is therefore most appropriate that one of Britain’s biggest supermarket chains has agreed to work with Muslim Aid, one of Britain’s leading Muslim charities. Together, we can make a huge difference to disadvantaged communities worldwide.” - Dr Muhammad Abdul Bari

Helen Yates, Customer Planning Manager for the ethnic ranges in Asda, said: “We’re happy to have Muslim Aid volunteers raising funds for such worthy causes at Asda stores. With the support of our customers, we hope we can help make a difference to people's lives this Ramadan.”

Volunteers helped Asda customers pack their shopping bags in return for a little bit of their time and any donations they wished able to make. All donations are going towards Muslim Aid's mission of tackling poverty, hunger and provide much needed basic essentials and long term economic solutions for people across the world.

In 2010, Muslim Aid spent over 470,000 Pounds on its ‘Feed the Fasting’ programme in over 40 countries to people living in regions hit by extreme poverty. Syed Sharfuddin, CEO of Muslim Aid and partners (pictured) launched a variety of fundraising dinners and events to provide for the Pakistani emergency appeal.

The Charity’s other projects targeting long term alleviation of poverty included  shelter, healthcare, education, child sponsorship, skills training and livelihood support and Muslim Aid microfinance programme for the very poor and SMEs.

Later this year on 4th August Muslim Aid are challenging volunteers with a Night Under The Stars to raise a gracious £200 to go towards the 'Feed the Fasting' programme. The London project will be broadcasted live on Islam Channel, include the fasting schedule and prayers. To register participants need to meet a simple checklist.

Check Muslim Aid's other opportunities such as creating the world's longest paperchain. With your support Muslim Aid is hoping to make an even bigger impact this year. Insha'Allah, God willing.

Donate what you can. Save lives.


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